3/19/2024 0 Comments Netflix prices 2018![]() ![]() The per-hour cost of traditional packages was about $0.42, while that of Netflix was about $0.10. In a report this summer, UBS analysts found that an average pay-TV package cost over three times as much per hour of viewing as Netflix. This saves you 6.99 monthly compared to what you would have paid Netflix directly. Though some might, one reason many won't is simple: it's still a good deal relative to cable. In the U.S., Netflix currently has a 7.99 basic plan, a 10.99 standard plan, and a 13.99 premium plan. That said, you can still pay T-Mobile a discounted price of 8.50/month if you want the ad-free Standard plan. That sounds great, but what if a ton of people cancel Netflix because of the price increase? Crunching the numbers, RBC estimated that the price increase would lead to about $650 million more in incremental domestic revenue in 2018. In its last earnings report, Netflix said it had 51.92 million US streaming subscribers. Yes, business titans like Bank of America and IBM just split their stocks - and you probably missed it. When assessing the impact of the price hike, RBC cited a proprietary survey that found 31% of respondents were on the "basic" plan, 43% were on the "standard" plan, and 26% were on the "premium" plan. "We believe that this price increase will likely be a revenue growth catalyst for the company," RBC analysts led by Mark Mahaney wrote in a note Thursday. They unbundled streaming plans from the traditional DVD-by-mail business, increasing the price of the combined offering from 10 a month to 16 a month. Back in 2011, Netflix restructured their pricing in a big way. ![]() Account icon An icon in the shape of a person's head and shoulders. Number of Netflix paying streaming subscribers worldwide as of 3rd quarter 2023, by region (in millions) Netflix: number of paid subscribers Q3 2023, by region. Netflix market cap history and chart from 2010 to 2023. Editor’s Note: This article was first published on January 25, 2018. ![]()
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